From G-funk, to Outkast, and Back Again, or, why I Obsess Over Kendrick Lamar’s good kid maad city.

     It took some years for Atlanta to find its own voice in hip hop amid the dominance of the country’s rival coasts. Even the headmasters of the Atlanta school of rap, Outkast, borrowed styles from its LA and NYC deans before it branched out on its own, ultimately crafting an arguably more evolving and vibrant hip hop scene than any place in the country.*
     Of course, hip hop is but an extension of other Black music traditions, and early on, part of what led to the West Coast’s unique sound was the influence of funk music. And funk music influenced Outkast. Outkast’s Aquemini, its classic, phenomenal follow up to its debut stands right at the intersection of when Atlanta was still embracing this adopted Cali sound and New York flows, yet separating itself with an Southern aesthetic and sending the clear message that the “South had something to say.” And say it we have. Whether spoken in crunk, trap, snap, straight giberrish (lookin at you Wayne), screwed or chopped, we’ve not only been talking but have gotten other people in the conversation.
     Thinking about where Atlanta came from (i.e. boos at the Source awards), it’s fascinating to see the current state of hip hop: swaggering, syrupy melodies, drawls and inflected accents, and simplistic dance (and stripper friendly) lyricism infiltrate the style of rappers everywhere from D.C to Chicago to L.A to Toronto (I wonder who that could be). I made a mental note of this countrifriedication of hip hop before (i.e how Wale blew up after his decidedly more southun collabo and flow on “No hands” Roscoe Dash…?) but it was in listening to Kendrick Lamar’s good kid m.a.ad city that it hit home. And in some sort of strange twist, the album was an example of the west coast borrowing southern shit that we borrowed from the west coast.
     Lamar’s vivid concept album very much reminded me of Outkast’s penchant for storytelling– his track The Art of Storytelling clearly served to shout out his predecessors. There’s a laid back groove throughout the first half or so and an authenticity replete with religious references and old folks’ wisdom that, when you put it all together, feel like straight country shit. This homeiness made me fall in love with it as much as I fell in love with Aquemini. I get literal tears at the end of Real y’all. Every damn time. Like drops that I actually have to hide when I’m ridin round and getting it on the A train**. 
     However, while ample parts of m.a.a.d city personally transport me to late 90s Outkast greatness, those grooves could very well be attributed to Dr. Dre’s mid 90s funk happy production, which in turn borrowed from the South’s own George Clinton. Without a doubt, the Southern influences of the album are merely a feature of a body of work that takes bits of pieces of hip hop from all over (and other black musical traditions) and laces it throughout. It’s Lamar’s very ability to transcend regions that has won him tri-coastal devotees.
     So until Outkast comes out with another banger, since Tupac can only come back in hologram form, and I don’t know what Kanye’s life is about anymore, Kendrick is a worthy mantle bearer to keep hip hop alive and feed us this melting pot of multi-region goodness.

* Insert continuation of my corny school metaphor here, with some cliche about the students becoming the teachers.
** I rep the A een when I ain’t home no mo.

90s Throwback Track: Rhythm is a Dancer

My summers in the early 90s were spent trekking from Atlanta to my birthplace of L.A. during school breaks. Practically all of my family from both my parents’ sides lived on the West Coast. I imagined myself, as I rode out to Knott’s Berry Farm with my dad, being grown in college (soo far away for my 10 year old mind), old enough to party in clubs, and rocking out to 90s dance music. And these visions invariably involved lasers and neon (I guess my real dream in life was to be a raver?) I just knew I would be partying. Hard. And those dance hits would be my soundtrack.

With my La Bouche station currently on blast on Pandora, I think fondly of those warm L.A. summers– the red-orange sunsets, Pacific Ocean air, and  bustle of L.A. providing the perfect backdrop for dance hits like “Be My Lover”  and basically anything from Ace of Base.

My life took quite a milder path than my sweet dreams of dancing through the night (brownie points if you got the reference), but there’s always Pandora to remind of why I loved the 90s.

Throwback track: There’s something about the 90s

Listening to Drake’s “Cameras,” one’s ears might be met with a mix of nostalgia and heaven. Clearly we at Freshphiles are masters of understatement. After a few listens we recognized that those soulful runs unmistakably belonged to Jon B.

Jon B was a protege of hit maker Babyface, and it is easy to confuse the two in Jon B’s early career. Jon however soon established his own style by departing from Babyface’s adult contemporary sound to one that embraced the trend towards neo soul. This blend of hip hop and soul, pioneered by a handful of artists including D’Angelo, catered to a younger, hipper crowd than did traditional R&B. It summons images of movie classic Love Jones, coffee shop chilling, and open mic snapping coolness. No surprise then, Jon B’s sophomore album Cool Relax harkens this imagery both in name and in the cover art. There was something so timeless and effortless about Cool Relax and others like it of this era.

The 70s gave us funk and rap that modern hip hop artists have so frequently sampled. The 60s had soul for the godddsss. The 80s brought new sounds in rock. But the 90s seems to have captured all of these sounds successfully, and will likely be the last great decade of music when mainstream radio since then has been monopolized, commercialized and sterilized.

This is the first post in Freshphiles’ on-going tribute to 90s music. Vive la 90s!

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